Al-Tru is a nonprofit that came to us to help build out their look and personality of the young organization. They aim to be an organization that provides benefits such as scholarships, events, and other benefiting resources to those that work for non-profits. As a way to give back to those that give.

VCG aimed to instill a feeling of excitement and reward for individuals working in non-profits in the creation of the brand guide. This objective was achieved through the vibrant color palette and carefully curated imagery selection.