In 2022, Zero Seconds approached us seeking to enhance their branding. While they had a logo and mission in place, they required support in developing a more comprehensive visual identity.

Zero Seconds’ mission is to foster a community for fathers to engage with their children, acknowledging the time constraints many working fathers face, often having “zero seconds” to spare for quality time with their kids. The brand guide prominently features a nature-inspired theme, reflecting the outdoor activities that characterize the Zero Seconds experience.