Since 2021, VCG has been responsible for crafting and overseeing Icebox Cryotherapy’s social media presence. Throughout the years, I continually evolved the post designs to remain current with design trends and effectively engage the audience, all while maintaining the Icebox brand identity.

Additionally, I provided support by developing a brand guide for their skincare line, Icebox Skin. The challenge lay in ensuring that the design reflected a distinct yet cohesive identity, aligned with Icebox’s overarching brand.